There are a lot of metrics in Check email bounce rates to improve deliverability that all come together to determine your overall deliverability performance. Bounces, opens, clicks, unsubscribes, and spam complaints all have a big impact on how well your emails land in subscriber inboxes. But one metric that is often overlooked is bounce rates. Checking these and taking steps to improve them is crucial for successful email campaigns.

Bounces are defined as emails that are returned to the sender due to an undeliverable address. They can be soft or hard, and while the former typically indicate permanent delivery failures, the latter are temporary issues like server errors or an overcrowded inbox.

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A healthy email bounce rate is around two percent. While a lower number is ideal, it’s not always possible to achieve without some work on your part. The good news is that there are some powerful ways to keep your email bounce rate under control, so you can continue reaching your subscribers’ inboxes.

A high bounce rate can be a sign of an outdated or inaccurate mailing list, so make sure you use an email verification tool on all your contact collection forms. It’s also helpful to set up a regular schedule for list cleaning, and to use a double opt-in process that requires new contacts to fully verify their email addresses before being added to your list. These practices will help reduce your bounce rate, as will implementing email authentication protocols, and regularly testing your content to ensure it’s getting through.