Women For Action Blog Important Things to Consider Before Hiring an Outdoor Advertising Company

Important Things to Consider Before Hiring an Outdoor Advertising Company

Outdoor advertising is an effective way to promote a product. It reaches multiple audiences at a time and helps them remember the brand. It includes a variety of media like billboards, transit ads, posters, bus-shelter ads, and even digital displays. It is a good option for any business looking to grow its customer base. However, there are some important things to consider before hiring an outdoor advertising company.

When choosing an outdoor advertising agency, it is important to look for one that has experience with your industry. It is also helpful to find out if they have any case studies or examples of previous work. This will help you understand their capabilities and determine if they are the right fit for your brand.

Choosing the Right Outdoor Advertising Company for Your Brand

Founded in 1938 and located in New York City, Outfront Media is an outdoor advertising company that owns billboards all over the United States. They also do street furniture and make social media campaigns. They work with clients such as Essentia Water, Honest Tea, Rockland Trust, and Amazon, among others. Outfront Media made $1.602 billion in 2018.

Lamar is another large outdoor advertising company that works with brands such as Chevrolet and Nissan. They are known for their innovative campaigns and vast networks. Their latest technology allows them to personalize ads based on the cars passing by. Lamar earned $1.627 billion in 2022.

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