A pbn link is a backlink that comes from a private blog network. PBNs are networks of websites that are owned by a single person or company and used solely for backlinking purposes. They’re against Google’s guidelines, and there are a lot of reported cases in the SEO industry of websites that have been caught using them getting manually penalized, which means that they vanish from search results altogether.
What is a pbn link rational, objective SEO professionals know that using a PBN for a client’s website is unethical. They also know that while it may be possible to get some short-term gains with this type of tactic, it’s extremely risky and that it’s not a sustainable strategy for any website that you care about for long-term ranking success.
Demystifying PBN Links: Understanding the Concept and Implications for SEO
There are ways to improve your chances of surviving a Penguin update by using more white hat techniques like focusing on high-quality content, building out your site’s authority, and creating a topic cluster. But most of these strategies involve a lot of work that’s out of your control. Using a PBN gives you direct control over the links that are going to your site and can speed up the process of improving your rankings.
PBNs are notoriously difficult to set up and manage successfully, though. And even if you can do it, they’re no longer as effective for improving search engine ranking as they once were. They’re not a sustainable way to rank your website, and as Google gets smarter, they’re increasingly likely to be caught and penalized by the Panda and Penguin algorithms.