A IP reputation database is essential for businesses that rely on internet communications to deliver content to customers. It can affect how well your email marketing campaigns are received, whether or not your website is found in search results and if your ads show up during people’s browsing experiences. A bad reputation can even get you added to blocklists, which is extremely damaging.

A reputation database is a central repository of updated information about the behavior of IP addresses on the Internet. It can be used to inform security systems, such as firewalls and email servers, of the behavior of a particular network IP address or range. This information can be used to take security actions, such as dropping TCP SYN packets from bad IP addresses or causing connection attempts to time out.

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Avi Vantage uses the Webroot IP Reputation DB service to provide this information. The reputation data is retrieved from a single source and then distributed to each Service Engine via the hub-and-spoke architecture of the Avi Vantage platform. Each Avi Controller cluster pulls the database through the Avi Pulse service, and the sync interval can be set to any value between 2 and 60 minutes using the ip_reputation_sync_interval option in the albservicesconfig configuration mode.

Avi Vantage provides a variety of tools to help you understand and improve your IP reputation. For example, you can sign up for feedback loops to get real-time reports about your sender reputation, and you can also use a tool that compares results from different reputation services to help you find the best fit for your needs.